A great big congratulations to Lois Pearce of Beautiful Occasions and Toni Delisi of Memorable Events for coordinating one fine Northeast Regional Conference this past Sunday. It was a wonderful, intimate experience with around fifty wedding professionals gathered to meet, learn and grow their businesses.
What I Learned
To Create a Killer Press Kit
Because of the ultra-stylish and nice, Stella Inserra of Simply Dazzling Events, my online press room will finally be completed-correctly! I was stumped about what to include.
Now, I know that I can add my own press releases with the most current one first and that any event I participate in could be a release. Like GlamaShoot! Or like NERC ( guess there’s another item for my to-do list). As someone who has been featured on one of the most popular wedding reality shows, Whose Wedding’, I know Stella knows her stuff!
To Baby My Website
Brian Lawrence of Local Traffic Builders is the nicest guy. Not only did he forgive me for deleting his emails accidentally, he taught me how to embrace all the planning, upkeep and work that goes with a website by thinking of my dear Positively Wed as a baby and me as the parent. I couldn’t resist that because I am a mother of two excellent kids. What’s one more?
Brian is a wealth information about how to select your domain name, the importance of local search, and how to solve the mystery of getting traffic. His site is a marvelous example of what works and his blog is fun.
Like at most conferences the networking was in the hallway so I missed a speaker or two. However, I’m looking forward to getting the conference materials in pdf form (no heavy lifting and positively green!) so I can read more.
What I Shared
Honored to be the kick-off speaker, I rocked the house (the lovely Stamford Hilton) with my presentation, Fearless Conversations: 7 Conversations Every Wedding Pro Must Master to Survive. We discussed loads of new ideas like,
- Why your wedding business is like a Tesla
- How to deal with being offended- complexify (you read that right; I said complexify- that’s my word!)
- Ways to be transparent and connect so your bride adores you
We had a ball. Big thanks to Candy Cain of Cain Travel for volunteering to roleplay with me. We got into this really interesting situation of what do you say to a couple who want to dis-invite his mom?
Believe it or not, there is a way to answer that is responsive, makes the bride feel comforted and helps her grow personally, while still putting the decision squarely back in her court.
Gosh, I wish we’d thought to video the session. Next best thing, Candy and I are working on a series of how to deal with family issues, especially around interfaith and interracial couples.
If you want your family dynamics question answered, just join my Test Kitchen (send an email with your question in it) and I’ll add it to the list. While I can’t answer every question individually, I’ll select the most universal ones for the series.
