Come this fall, you’re gonna get a chance to redesign your look and headshot at GlamaShoot! Before that, how about glamming up your real life wedding marketing materials? You know your business card, brochure, flyers and factsheets. Brides are distracted, you know that. Your marketing materials gotta be there and looking sharp- just to catch a passing glance.
It’s hard to figure out design, I know. Finding the right designer, building a relationship, sharing your ideas, worrying about giving feedback. And, that’s not even the techy side. I understand why you might want to put it off. After all, the original thinking was that ugly sell. No worries, you can have a good looking collateral materials with no fuss. How?
StockLayout- Your Wedding Business Solution for Graphic Design
Stock Layout is a site that offers pre-designed templates for letterhead, flyers, websites and more. They remind me of when the days when I used PaperDirect to do my brochures and letterhead. I needed a professional look without spending a ton of cash. And, yes, because it’s a template there is a likelihood that someone else will have your template, too. However, you can differentiate yourself by changing colors or adding things.
Here’s their page for wedding related templates. I see a lot of good ones for photographers, florists, event planners, caterers. Have a look for yourself. Price start at a can’t-say-no $39 for a business card/letterhead combo and go upwards to $99 for a brochure template. Even better- you can subscribe and pick and choose from all their templates. Great, if you want to do more direct mail marketing.
And, hey, even if you’re convinced you need your own graphic designer (which becomes essential when you’re building out your brand and adding related services. You’ll need a main design and a sub-design. Kinda like sisters that are different but resemble each other.), you can use the templates to grab ideas for fonts, placement, pictures and overall style to share with your designer.
My super secret tip for finding affordable designers: Etsy.com Really. Search for blog themes and see who pops up. I’m working with a designer now who is fast, reliable and talented. She’s likely to become my house designer for anyone who books advertising on PositivelyWed.com
Remember success is about working hard and incremental improvement. Make your materials the best they can be right now.
