My friend and fellow Bat Mitzvah classmate, Pam Ferdinand, introduced me to a cool new tool for staying in touch. She just wrote a fab new book, Three Wishes: Our True Story of Good Friends, Crushing Heartbreak and Astonishing Good Luck on the way to Love and Motherhood. It’s a funny, sad, heartwarming story. (I know ;I lived a small part of it)
Anyway, the invitation to her May 5th book-signing in Brookline came via Paperless Post, which bills itself as custom online stationery. Very clever idea. Of course, I think it’s great for wedding business folks.
You migh want to recommend it to your brides for save-the-dates, moving announcements, and more. Their inventory of design styles is growing so I’m sure they’ll have baby announcements and such soon.The ideas are limitless.
Or, you could use it as a marketing tool to send your bride:
- reminder notes for appointments
- compliments
- wedding suggestions/ideas
- invitations to events
- notice of sales (think photographer offer sale on prints)
- ideas for first anniversary party (of course you’d design that)
How could you use Paperless Posts in your wedding business?
