Hi y’all! I’m in beautiful Savannah because we’re considering a move here. This morning I had a lovely chat and facilities tour with Kendall Wayner of Special Events of Savannah and Ranco Tents
I love all that ‘behind-the-scenes’ stuff so it was really fun to see how the rental business works. Kendall, as director of sales and marketing, let me know that her business is all about using her design expertise to give the bride what she wants. So, of course, that made me curious about you.
Pick Four Words
Have you noticed how often the words ‘stress free wedding’ or something similar appears on wedding planner sites? Or, how many photographers say their work is ‘artistic and unique’? I don’t mean to be the party pooper but ah, duh!
What planner would actually say her job is to make more stress? What photographer would say I do average stuff? Honestly, if you’re using that language to describe your wedding business and don’t have your book as full as you’d like, is there really any mystery? Eh, no. You haven’t actually told your bride why working with you will be a totally different experience, have you?
Standing out in a crowd is hard, but not impossible. You can do it, and you’ll be happier when you do because the brides that pick you will actually WANT YOU!
So get started already. Take a minute to tell me in the comments below four words that you’d like brides to associate with you and your wedding business.
Here’s what I say about PositivelyWed: knowledgeable, trustworthy, caring and fun
Knowledgeable because I’m committed to sharing what I know about people skills to help you be happier and more profitable. It isn’t rocket science, however, dealing with clients and running a business can feel like advanced algebra when you don’t know the right formulas. My job is to remind you of what you already know and teach you new ways to be successful.
Trustworthy because there just aren’t that many places where you can go to honestly share your frustrations, fears and questions in a safe neutral space without getting judged. I feel privileged to have your trust and share my solutions to help you grow as a business person.
Caring because I’ve been where you’re at, and I know how tough women entrepreneurs have it. I’ve lead my own business for over 18 years and know what it’s like to feel overwhelmed, to second guess myself and to doubt. I’m here to hold your hope when you can’t because you and your business can make a difference in someone’s world. I care about that and you.
Fun because I made a decision a few years ago to stop doing things that aren’t fun. Sure, my work is teaching you to handle challenging situations positively and with confidence. But who says that can’t also be fun? Not me.
You’ll see that once you boil it down to four words understanding your business gets a lot easier. How do your words impact your marketing, business contract, procedures, working with colleagues? If something doesn’t fit into your 4 word description, it doesn’t represent you. Throw it out.
So, what four words do you want the world to think of when they think of you and your wedding business?
